E-mail marketing is an excellent way to target potential customers. Almost 17% of the respondents in the US said that these emails helped them. Not all emails make it to the inbox; many end up in the spam folder.
10 Reasons Why Emails Go to Spam
- The CAN-SPAM ACT
- The CAN-SPAM Act highlights all the e-mail requirements necessary. It also highlights non-compliance issues. Be sure to check your e-mail complies with all these requirements.
- You are not Following HTML Practices
- There are some HTML practices to follow. Some basic rules to follow are not to include pictures in the email, ensure the message is mobile-friendly etc.
- Number of Emails
- Keep an eye on the number of emails you send out. If you are sending emails left and right, your service provider will flag them as spam.
- Including “Spam-like” Content
- Some words are termed spammy – be sure to avoid these. Try to avoid grammatical errors in your text.
- Not Including a Physical Address
- A physical address at the end of your email makes you look reliable and authentic. If you haven’t included one, there is a chance the recipient will mark it as spam.
- Misleading Subject Lines
- Having misleading subject lines is not only unethical but also a crime under the law. Many marketers include misleading subject lines to grasp the reader’s attention.
- Low Rate of Engagement
- If your emails have a low engagement rate there is a chance your emails can go to the spam folder.
- Unsubscribe Option is Missing
- Your email does not have an unsubscribe option.
- Emails with attachments have a higher chance of being flagged as spam. Attachments can contain viruses.
- Shady “FROM” Name
- Don’t use shady “FROM” names. Stick with easy, reliable and authentic source names.
Now you know the top 10 reasons why your email is going to the spam folder. Make sure you avoid these to reach the target audience better.
Cybesion is a Managed IT Security Service Provider, namely providing business grade cyber security protection.